Profitability includes having your “legal ducks” in a row.
Rachel Brenke is the head attorney behind TheLawTog®, a resource for photographers that need help with contracts and legal challenges that might come up. We have a rich discussion on the business of photography and so much more.
In this episode, Luci and Rachel discuss:
- The top legal concerns that all photopreneurs need to address now.
- Protecting yourself and your business from the beginning.
- Contracts, trademarks, copyright, and marketing legalities.
- Don’t ignore potential problems. It costs more resources to clean up a problem than to prevent it at the beginning (such as with a contract).
- Talk to a CPA and a Lawyer to find out what structure of business is right for you.
- Contracts are not a barrier between you and your client – they are a form of customer service and professionalism. They are a way to build up buyers’ confidence and fill your bucket of professionalism.
“Contracts are the foundation of everything in your photography business. It’s going to protect, it’s going to communicate, it’s going to allow you to offer customer service.” — Rachel Brenke
Connect with Rachel Brenke:
10% off of any forms or classes from TheLawTog.com: profit_tog-10
Book Reference: Influence: The Psychology of Persuasion by Richard B. Cialdini Ph.D.
Connect with Luci Dumas: