Jennifer Yan is a marketing queen. Using creative problem solving and strategic marketing she helps business owners use media and influencers to rank higher in search engines and reach billions of potential leads worldwide.
In this episode, Luci and Jennifer Yan discuss:
Choosing the right marketing for your business
Finding clients with SEO
To truly get to your ideal client you need to get specific about that client
When dealing with disagreements with clients, try to be genuinely apologetic and empathetic
Friendship marketing can create long term relationships and share clients
“When you have a whole network of people supporting you, you are not the only one marketing and selling your business.” — Jennifer Yan
Kimberly Bucchiari and Bud Thorpe are full time dog and pet photographers based in Manchester, New Hampshire, USA. They create carefully crafted wall art for their clients while providing them a carefully orchestrated customer experience.
Bud is a master of studio lighting also present The Master Lighting Course, an online studio lighting program and community for photographers of all levels.
This conversation includes details on creating that luxury experience and also, the importance of being a darn good photographer.
In this episode, Luci, Kimberly and Bud discuss:
The high-end customer experience
The importance of excellence in photography
Mentorships are a valuable aspect of continuing education
Carefully craft the whole experience from beginning to end
Creating an imagine you love will translate to your client
Attila Adam is an award winning independent filmmaker and photographer based in Los Angeles. While working in the commercial film production space for over a decade, he turned his passion of photography into a full time business.
I enjoyed our deep dive into the world of commercial photography because I know about portrait and wedding photography from experience, and love to learn new things. I hope you get lots of great ideas as well
In this episode, Luci and Attila Adam discuss:
Photography on a movie set
The value of personal projects
4 Tips on growing your business
It is a beautiful experience working with artists in different fields
Christina Peters is a highly sought after food photographer, educator, andcreated the first food photography membership site called The Food Photography Club. Her work is beyond amazing.In this episode, Luci and Christina discuss:
How to find your focus
The art and craft of food photography
Working for other photographers teaches you both what to focus on and what not to do
Play around with different types of food and what techniques you like
Pay attention to what works, who responds to which postcard
“Prospecting takes the most time out of all of the marketing, but pays off.” — Christina Peter
Master Photographer Bruce Hudson is an author of The Relationographer about the power of building a fantastic ongoing relationships to maintain a fully booked schedule. He and his son Josh have run highly successful studio in the Seattle area, in business for over 30 years
In this episode, Luci, Bruce and Josh discuss:
Events to preserve a client long term
Creating a newsletter and getting it to customers
It is more cost effective to maintain a relationship with a client than to go seeking new ones all the time
People will pay for convenience
Build your database to be able to pull from at a later date
“The more steps you can make people go through, the better the lead in end.” — Josh Hudson
How to have a highly profitable business photographing “fur children”.
Nicole is a successful pet photographer and teacher on how to be highly profitable doing what you love. In this episode, she shares her passion and skill photographing and selling gorgeous portraits of pets and their people.
In this episode, Luci and Nicole Begley discuss:
· Opportunities for Photographers and Specializing · Pricing with the end in mind · 7 Tips for photographing animals and marketing tips
· Do what you love, and you will have all the patience you need · Learn the natural history of the animal and their owner · Camera settings to capture that priceless photo, take your time
“Everything you want might just be on the other side of that hard decision.” — Nicole Begley
Why in person sales of printed photographs is best for our clients and our businesses
In the digital age, some people feel that providing full service for photography clients and specializing in portraits that become wall decor and family heirlooms has gone the way of the dinosaur. This episode goes deep into why people still are delighted to purchase beautifully printed photographs from professionals.
In this episode, Luci discusses:
Taking a deeper look into her life of aspirations and her purpose
Reasons being a full service studio is best for clients and photography businesses
Wall portraits capture an unmatchable memory that evoke emotions every day. A digital image is just the beginning.
Selling portraits in person allows rapport building
Wall portraits have the strong emotional impact
“You get to hear the positive comments that come from your clients and the beauty of that you start to understand and feel more and more confident about your work” — Luci Dumas