Podcast

Make sure you listen and subscribe to the The Profitable Photographer Podcast on iTunes.

025 Jennifer Yan: SEO Marketing/speaking to enhance your visibility

Jennifer Yan is a marketing queen. Using creative problem solving and strategic marketing she helps business owners use media and influencers to rank higher in search engines and reach billions of potential leads worldwide.

In this episode, Luci and Jennifer Yan discuss:

  • Choosing the right marketing for your business
  • Finding clients with SEO
  • Networking

Key Takeaways:

  • To truly get to your ideal client you need to get specific about that client
  • When dealing with disagreements with clients, try to be genuinely apologetic and empathetic
  • Friendship marketing can create long term relationships and share clients

“When you have a whole network of people supporting you, you are not the only one marketing and selling your business.” —  Jennifer Yan

GIFT….Jennifer is offering you a free 30 minute SEO audit of their website. Book directly at: https://calendly.com/jen-90

Connect with Jennifer Yan:

Twitter: seo_symbiosis

Facebook: seosymbiosis1

Website: seosymbiosis.com

LinkedIn: seo-symbiosis

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: https://www.facebook.com/LuciDumasCoaching/

Website: http://www.lucidumascoaching.com

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

024 Kimberly Buccheri and Bud Thorpe: High-End Photography

Create the Luxury Experience

Kimberly Bucchiari and Bud Thorpe are full time dog and pet photographers based in Manchester, New Hampshire, USA.  They create carefully crafted wall art for their clients while providing them a carefully orchestrated customer experience.   

Bud is a master of studio lighting also present The Master Lighting Course, an online studio lighting program and community for photographers of all levels.  

This conversation includes details on creating that luxury experience and also, the importance of being a darn good photographer.

In this episode, Luci, Kimberly and Bud discuss:

  • The high-end customer experience
  • Lighting tips
  • The importance of excellence in photography

Key Takeaways:

  • Mentorships are a valuable aspect of continuing education
  • Carefully craft the whole experience from beginning to end
  • Creating an imagine you love will translate to your client

“Confidence comes from competence.” —  Bud Thorpe

Connect with Kimberly and Bud:

Facebook: KimberlySarahPhotography/

Website: kimberlysarahphotography.com/

themasterlightingcourse.com/

Email:  kim@kimberlysarahphotography.com

 info@themasterlightingcourse.com

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers

Website: http://www.lucidumascoaching.com

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

023 Thom Singer: Getting Great Leads

How to be a Profitable Photographer by attracting the right leads

Thom Singer is obsessed with getting people to take actions that lead to successHe loves to say “Potential Does NOT Equal Performance”. We have a great conversation about marketing and so much more.

In this episode, Luci and Thom discuss:

  • Network with the people that should be hiring you
  • Building your personal brand
  • Giving back

Key Takeaways:

  • Word of mouth is the most common tool people still use to find a reference, be proactive
  • Personality is a big part of keeping clients coming
  • Lead by example, refer other’s

“All opportunities in life come from people.” — Thom Singer

Connect with Thom Singer:

2018 TEDx Talk https://youtu.be/8sIL_4zOzG8

Twitter: thomsinger?lang=en

Facebook: ThomSingerSpeaker/

Website: thomsinger.com/

Email:  thom@thomsinger.com

Books: thomsinger.com/books/

Show: cool-things-entrepreneurs-do

Blog: http://thomsinger.blogspot.com/

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers

Website: http://www.lucidumascoaching.com

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

022 Attila Adam: Commercial Photography Marketing Tips

Attila Adam is an award winning independent filmmaker and photographer based in Los Angeles. While working in the commercial film production space for over a decade, he turned his passion of photography into a full time business.

I enjoyed our deep dive into the world of commercial photography because I know about portrait and wedding photography from experience, and love to learn new things. I hope you get lots of great ideas as well

In this episode, Luci and Attila Adam discuss:

  • Photography on a movie set
  • The value of personal projects
  • 4 Tips on growing your business

Key Takeaways:

  • It is a beautiful experience working with artists in different fields
  • Keeping adding to your resume all the time
  • Expose yourself to more art

“You want to become visible.” —  Attila Adam

Connect with Attila Adam: 
Twitter: attilaadam_ 
Facebook: aadamphoto/ 
Website: aadamphoto.com/contact 
Email:  attilaadamphoto@gmail.com   
Phone:  818) 378-7775

Connect with Luci Dumas: 
Twitter:   @lucidumas 
Facebook:   facebook.com/LuciDumasInsightTrainingForPhotographers 
Website:    http://www.lucidumascoaching.com 
Email:   luci@lucidumas.com  
LinkedIn: linkedin.com/in/luci-dumas

021 Ten Ways to Ruin a Great Sale

Your are doing so many things right, right? So why aren’t you getting the results you want selling your photographs every time?

In this episode, Luci share her wisdom for 37 years in photography

  • The many ways to sabotage your business and your sales
  • How “Wooing” the client creates a positive outcome
  • Learning responses to objections

Key Takeaways:

  • The first impression is a lasting impression, reserve it for when you are with the client
  • Create an ideal environment for clients to view their photographs, set the stage
  • Don’t have “commission breath”. Stay focused on positively serving the client, not the money

“A great sale happens step by step, over time.” —  Luci Dumas

Connect with Luci Dumas:

Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers

Website: http://www.lucidumascoaching.com

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

020 Christina Peters: Food Photography - The Art and Business of a Delicious Business

Christina Peters is a highly sought after food photographer, educator, andcreated the first food photography membership site called The Food Photography Club. Her work is beyond amazing.In this episode, Luci and Christina discuss:

  • How to find your focus
  • The art and craft of food photography
  • Postcard marketing

Key Takeaways:

  • Working for other photographers teaches you both what to focus on and what not to do
  • Play around with different types of food and what techniques you like
  • Pay attention to what works, who responds to which postcard

“Prospecting takes the most time out of all of the marketing, but pays off.” —  Christina Peter

Connect with Christina Peters:Facebook: TheFoodPhotographyClub/

Website: https://foodphotographyblog.com/ https://www.foodphotographyclub.com/

Email: cp@foodphotographyclub.com

Special offer-$7 introductory membership for 2 weeks at http://www.foodphotographyclub.com/PPL

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers

Website: http://www.lucidumascoaching.com

Email: luci@lucidumas.comLinkedIn: linkedin.com/in/luci-dumas

019 Bruce and Josh Hudson: Keeping Clients Coming Back for More

The Power of Relationship Marketing

Master Photographer Bruce Hudson is an author of The Relationographer about the power of building a fantastic ongoing relationships to maintain a fully booked schedule. He and his son Josh have run highly successful studio in the Seattle area, in business for over 30 years

In this episode, Luci, Bruce and Josh discuss:

  • Events to preserve a client long term
  • Creating a newsletter and getting it to customers
  • Lead Magnets


Key Takeaways:

  • It is more cost effective to maintain a relationship with a client than to go seeking new ones all the time
  • People will pay for convenience
  • Build your database to be able to pull from at a later date


“The more steps you can make people go through, the better the lead in end.” — Josh Hudson 

Connect with Bruce and Josh Hudson: 
Website: hudsonsuccess.com 
Email: josh@hudsonportraits.com   
Book: The Relationographer: The Art of Relationship Marketing 
Phone: 206-687-7283  


Connect with Luci Dumas: 
Twitter:   @lucidumas 
Facebook:   facebook.com/LuciDumasInsightTrainingForPhotographers 
Website:    http://www.lucidumascoaching.com 
Email:   luci@lucidumas.com 
LinkedIn: linkedin.com/in/luci-dumas

018 Nichole Begley: Photographing Pets for Fun and Profit

How to have a highly profitable business photographing “fur children”.

Nicole is a successful pet photographer and teacher on how to be highly profitable doing what you love. In this episode, she shares her passion and skill photographing and selling gorgeous portraits of pets and their people.

In this episode, Luci and Nicole Begley discuss:

·        Opportunities for Photographers and Specializing
·        Pricing with the end in mind
·        7 Tips for photographing animals and marketing tips

Key Takeaways:

·        Do what you love, and you will have all the patience you need
·        Learn the natural history of the animal and their owner
·        Camera settings to capture that priceless photo, take your time

“Everything you want might just be on the other side of that hard decision.” —  Nicole Begley

Connect with Nicole Begley:

Twitter: @NicoleBegley

Facebook: nicolebegleypets/

Website: nicolebegleyphotography.com/

Coaching: hairofthedogblog.com/

Email: nicole@nicolebegley.com

Book: Pet and Equine Photography for Everyone: Secrets from a Pro

YouTube: Hair of the Dog

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers

Website: http://www.lucidumascoaching.com

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

017 Luci Dumas: IPS-Selling Portraits in Person

Why in person sales of printed photographs is best for our clients and our businesses

In the digital age, some people feel that providing full service for photography clients and specializing in portraits that become wall decor and family heirlooms has gone the way of the dinosaur. This episode goes deep into why people still are delighted to purchase beautifully printed photographs from professionals.

In this episode, Luci discusses:

  • Taking a deeper look into her life of aspirations and her purpose
  • Reasons being a full service studio is best for clients and photography businesses

Key Takeaways:

  • Wall portraits capture an unmatchable memory that evoke emotions every day. A digital image is just the beginning.
  • Selling portraits in person allows rapport building
  • Wall portraits have the strong emotional impact

“You get to hear the positive comments that come from your clients and the beauty of that you start to understand and feel more and more confident about your work” —  Luci Dumas

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers

Website: http://www.lucidumascoaching.com

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

016 Jeffrey Shaw: Effort and Surrender

In this episode, Luci and Jeffrey discuss:

  • Jeffrey’s favorite affirmation
  • First book idea was going to be about how to change the business mentality
  • Using this method of “What’s going right journal” to acknowledge cognitive bias and write down what is going right in life

Key Takeaways:

  • What we think we need is acknowledged need and what we truly need is deeper need.
  • By writing down what is going right in life, you will be able to see more positive things in life
  • Finding the balance between effort and surrender and letting go and trusting the process

“How do we live our lives with effort and surrender” — Jeffrey Shaw

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers

Website: http://www.lucidumascoaching.com

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

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