Christina Peters is a highly sought after food photographer, educator, andcreated the first food photography membership site called The Food Photography Club. Her work is beyond amazing.In this episode, Luci and Christina discuss:
How to find your focus
The art and craft of food photography
Working for other photographers teaches you both what to focus on and what not to do
Play around with different types of food and what techniques you like
Pay attention to what works, who responds to which postcard
“Prospecting takes the most time out of all of the marketing, but pays off.” — Christina Peter
Master Photographer Bruce Hudson is an author of The Relationographer about the power of building a fantastic ongoing relationships to maintain a fully booked schedule. He and his son Josh have run highly successful studio in the Seattle area, in business for over 30 years
In this episode, Luci, Bruce and Josh discuss:
Events to preserve a client long term
Creating a newsletter and getting it to customers
It is more cost effective to maintain a relationship with a client than to go seeking new ones all the time
People will pay for convenience
Build your database to be able to pull from at a later date
“The more steps you can make people go through, the better the lead in end.” — Josh Hudson
How to have a highly profitable business photographing “fur children”.
Nicole is a successful pet photographer and teacher on how to be highly profitable doing what you love. In this episode, she shares her passion and skill photographing and selling gorgeous portraits of pets and their people.
In this episode, Luci and Nicole Begley discuss:
· Opportunities for Photographers and Specializing · Pricing with the end in mind · 7 Tips for photographing animals and marketing tips
· Do what you love, and you will have all the patience you need · Learn the natural history of the animal and their owner · Camera settings to capture that priceless photo, take your time
“Everything you want might just be on the other side of that hard decision.” — Nicole Begley
Why in person sales of printed photographs is best for our clients and our businesses
In the digital age, some people feel that providing full service for photography clients and specializing in portraits that become wall decor and family heirlooms has gone the way of the dinosaur. This episode goes deep into why people still are delighted to purchase beautifully printed photographs from professionals.
In this episode, Luci discusses:
Taking a deeper look into her life of aspirations and her purpose
Reasons being a full service studio is best for clients and photography businesses
Wall portraits capture an unmatchable memory that evoke emotions every day. A digital image is just the beginning.
Selling portraits in person allows rapport building
Wall portraits have the strong emotional impact
“You get to hear the positive comments that come from your clients and the beauty of that you start to understand and feel more and more confident about your work” — Luci Dumas
Jeffrey is host of Creative Warriors podcast, a TEDx speaker, brand consultant, keynote speaker and author of LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. Also Jeffrey has been one of the most sought-after, luxury portrait photographers in the U.S. for over 30 years.
This episode has been split into two because there was so much richness and the recording lasted over an hour. In this part, we talk about how he built his photography business from struggling to wealthy. His message about letting our creative side have room to run, ie “chasing squirrels” so that our true selves can be expressed is also covered. Stay tuned for part two next Tues.
In this episode, Luci and Jeffrey discuss:
How he reformed his entire portrait photography to fit the right demographic
Understanding his client’s lingo and world view to better cater them
In business, it is not about proving your value but finding people who value what you do
How “Chasing Squirrels” helps us discover more creative solutions
Find the people that value your work and match your values. For Jeffrey it was people who were family centric
Judgments and assumptions never serve
” No matter where you are today, you can create any business you want and serve the people that you are meant to serve that value what you do if you take the time to learn their Lingo” — Jeffrey Shaw
Don’t ignore people that already know and love you!
This week’s guest is one of my dearest friends,Abbey Chamberlain. She has been a highly profitable full time photographer for 40 years, is a teacher on creativity and business success. Semi retirement gives her the luxury of growing as a fine art photographer where work for sale in several galleries
Our conversation goes deep into how Abbey “loved”, ie…stays in touch with, her best clients in ways that kept them coming back year after year, refer her consistently, and investing thousands in wall art every time.
In this episode, Luci and Abbey discuss:
Importance of keeping a robust contact list and continuing the relationship with clients
What clients received when they purchased $12K with Abbey’s wedding photography
How Abbey kept in close contact with her clients
So many professional photographers undervalue their talents in photography
It is crucial that business owners collect all the information possible from clients so there is always an event to offer their services to
Having a more friendly relationship to clients versus a purely business relationship
“Photography seemed just a natural extension of who I am and it was something I did and love and I still love.” — Abbey Chamberlain
Dirk Witt is the lab rep for Midsouth Color Lab, a professional photographic service that caters to the photographer that requires excellence both in the printing and service. A photographer himself since 1992, he joined Midsouth in 2008 and has become a good friend and part of Luci’s success team.
Having a great relationship/ with a lab/becoming part of their “family” is an essential element in growing and maintaining a highly profitable business and this episode covers lots of basics as to why and how to get the best from them
In this episode, Luci and Dirk discuss:
The benefits of having a relationship with a photo lab
How to work with a great lab and grow your business
Color and composition when printing photos and how to adjust it to one’s own desire
Wall portraits are the most profitable items
Stick to what is known to be most trustworthy in times where technology is changing and transitioning
Get familiar with a single lab that you know will provide you the best quality service, being partners and help each other to achieve the desired goal
“Partners, we like to be partners. We want to help each other and help them lift their photography to the best it can be” — Dirk Witt
Andrew Hellmich has been a successful wedding and portrait photographer for over 20 years. He also has an amazing and popular podcast called Photobizx. Luci has been on his show a few times and he asks surprising questions that get his guests to share motivating and practical tips to help you grow your own business.
Today he and Luci discuss how to find and qualify new clients through Facebook advertising, how to find your perfect client, and how to not waste time or giveaway your services to people who won’t become clients.
In this episode, Luci and Andrew discuss:
Learning from what other successful photographers have done, not just in their shooting style, but also their business acumen
You have to create an experience for your clients, it’s not just about your photos
Find your perfect client and offer them something of value to start to create a relationship
Be transparent and don’t be afraid to scare people off, you don’t want every client
If you hope to make a living with photography, you have to focus on the business, not just the art
If you are offering a giveaway, make sure you are pre-qualifying them before offering your services
With a Facebook ad- The headline and the photo are both equally important, they both need to stop your potential client from scrolling past
Facebook Pixels are an amazing way to track and target potential clients
“Success in business as a photographer is more about the business of marketing than the photography, or being the photographer that stands out among the crowd in regards to having their own style.” — Andrew Hellmich