Podcast

Make sure you listen and subscribe to the The Profitable Photographer Podcast on iTunes.

020 Christina Peters: Food Photography - The Art and Business of a Delicious Business

Christina Peters is a highly sought after food photographer, educator, andcreated the first food photography membership site called The Food Photography Club. Her work is beyond amazing.In this episode, Luci and Christina discuss:

  • How to find your focus
  • The art and craft of food photography
  • Postcard marketing

Key Takeaways:

  • Working for other photographers teaches you both what to focus on and what not to do
  • Play around with different types of food and what techniques you like
  • Pay attention to what works, who responds to which postcard

“Prospecting takes the most time out of all of the marketing, but pays off.” —  Christina Peter

Connect with Christina Peters:Facebook: TheFoodPhotographyClub/

Website: https://foodphotographyblog.com/https://www.foodphotographyclub.com/

Email: cp@foodphotographyclub.com

Special offer-$7 introductory membership for 2 weeks atwww.Food photography club.com/PPL

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers

Website: http://www.lucidumascoaching.com

Email: luci@lucidumas.comLinkedIn: linkedin.com/in/luci-dumas

019 Bruce and Josh Hudson: Keeping Clients Coming Back for More

The Power of Relationship Marketing

Master Photographer Bruce Hudson is an author of The Relationographer about the power of building a fantastic ongoing relationships to maintain a fully booked schedule. He and his son Josh have run highly successful studio in the Seattle area, in business for over 30 years

In this episode, Luci, Bruce and Josh discuss:

  • Events to preserve a client long term
  • Creating a newsletter and getting it to customers
  • Lead Magnets


Key Takeaways:

  • It is more cost effective to maintain a relationship with a client than to go seeking new ones all the time
  • People will pay for convenience
  • Build your database to be able to pull from at a later date


“The more steps you can make people go through, the better the lead in end.” — Josh Hudson 

Connect with Bruce and Josh Hudson: 
Website: hudsonsuccess.com 
Email: josh@hudsonportraits.com   
Book: The Relationographer: The Art of Relationship Marketing 
Phone: 206-687-7283  


Connect with Luci Dumas: 
Twitter:   @lucidumas 
Facebook:   facebook.com/LuciDumasInsightTrainingForPhotographers 
Website:    http://www.lucidumascoaching.com 
Email:   luci@lucidumas.com 
LinkedIn: linkedin.com/in/luci-dumas

018 Nichole Begley: Photographing Pets for Fun and Profit

How to have a highly profitable business photographing “fur children”.

Nicole is a successful pet photographer and teacher on how to be highly profitable doing what you love. In this episode, she shares her passion and skill photographing and selling gorgeous portraits of pets and their people.

In this episode, Luci and Nicole Begley discuss:

·        Opportunities for Photographers and Specializing
·        Pricing with the end in mind
·        7 Tips for photographing animals and marketing tips

Key Takeaways:

·        Do what you love, and you will have all the patience you need
·        Learn the natural history of the animal and their owner
·        Camera settings to capture that priceless photo, take your time

“Everything you want might just be on the other side of that hard decision.” —  Nicole Begley

Connect with Nicole Begley:

Twitter: @NicoleBegley

Facebook: nicolebegleypets/

Website: nicolebegleyphotography.com/

Coaching: hairofthedogblog.com/

Email: nicole@nicolebegley.com

Book: Pet and Equine Photography for Everyone: Secrets from a Pro

YouTube: Hair of the Dog

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers

Website: http://www.lucidumascoaching.com

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

017 Luci Dumas: IPS-Selling Portraits in Person

Why in person sales of printed photographs is best for our clients and our businesses

In the digital age, some people feel that providing full service for photography clients and specializing in portraits that become wall decor and family heirlooms has gone the way of the dinosaur. This episode goes deep into why people still are delighted to purchase beautifully printed photographs from professionals.

In this episode, Luci discusses:

  • Taking a deeper look into her life of aspirations and her purpose
  • Reasons being a full service studio is best for clients and photography businesses

Key Takeaways:

  • Wall portraits capture an unmatchable memory that evoke emotions every day. A digital image is just the beginning.
  • Selling portraits in person allows rapport building
  • Wall portraits have the strong emotional impact

“You get to hear the positive comments that come from your clients and the beauty of that you start to understand and feel more and more confident about your work” —  Luci Dumas

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers

Website: http://www.lucidumascoaching.com

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

016 Jeffrey Shaw: Effort and Surrender

In this episode, Luci and Jeffrey discuss:

  • Jeffrey’s favorite affirmation
  • First book idea was going to be about how to change the business mentality
  • Using this method of “What’s going right journal” to acknowledge cognitive bias and write down what is going right in life

Key Takeaways:

  • What we think we need is acknowledged need and what we truly need is deeper need.
  • By writing down what is going right in life, you will be able to see more positive things in life
  • Finding the balance between effort and surrender and letting go and trusting the process

“How do we live our lives with effort and surrender” — Jeffrey Shaw

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers

Website: http://www.lucidumascoaching.com

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

015 Jeffrey Shaw Part 1: Attracting your ideal clients using their LINGO

Jeffrey is host of Creative Warriors podcast, a TEDx speaker, brand consultant, keynote speaker and author of LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. Also Jeffrey has been one of the most sought-after, luxury portrait photographers in the U.S. for over 30 years.

This episode has been split into two because there was so much richness and the recording lasted over an hour. In this part, we talk about how he built his photography business from struggling to wealthy. His message about letting our creative side have room to run, ie “chasing squirrels” so that our true selves can be expressed is also covered. Stay tuned for part two next Tues.

In this episode, Luci and Jeffrey discuss:

  • How he reformed his entire portrait photography to fit the right demographic
  • Understanding his client’s lingo and world view to better cater them
  • In business, it is not about proving your value but finding people who value what you do
  • How “Chasing Squirrels” helps us discover more creative solutions

Key Takeaways:

Find the people that value your work and match your values. For Jeffrey it was people who were family centric

Judgments and assumptions never serve

” No matter where you are today, you can create any business you want and serve the people that you are meant to serve that value what you do if you take the time to learn their Lingo” — Jeffrey Shaw

Connect with Jeffrey Shaw:

http://www.jeffreyshaw.com

Connect with Luci Dumas:

Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers

Website: http://www.lucidumascoaching.com

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

014 Abbey Chamberlain: Gold in your contact list!

Don’t ignore people that already know and love you!

This week’s guest is one of my dearest friends,Abbey Chamberlain. She has been a highly profitable full time photographer for 40 years, is a teacher on creativity and business success. Semi retirement gives her the luxury of growing as a fine art photographer where work for sale in several galleries

Our conversation goes deep into how Abbey “loved”, ie…stays in touch with, her best clients in ways that kept them coming back year after year, refer her consistently, and investing thousands in wall art every time.

In this episode, Luci and Abbey discuss:

  • Importance of keeping a robust contact list and continuing the relationship with clients
  • What clients received when they purchased $12K with Abbey’s wedding photography
  • How Abbey kept in close contact with her clients

Key Takeaways:

  • So many professional photographers undervalue their talents in photography
  • It is crucial that business owners collect all the information possible from clients so there is always an event to offer their services to
  • Having a more friendly relationship to clients versus a purely business relationship

“Photography seemed just a natural extension of who I am and it was something I did and love and I still love.” — Abbey Chamberlain

Connect with Abbey Chamberlain:

www.abbeychamberlain.com

Email: info@abbeychamberlain.com

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers

Website: http://www.lucidumascoaching.com

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

013 Dirk Witt: Partnership with your Photo Lab and how it leads to more success

Dirk Witt is the lab rep for Midsouth Color Lab, a professional photographic service that caters to the photographer that requires excellence both in the printing and service. A photographer himself since 1992, he joined Midsouth in 2008 and has become a good friend and part of Luci’s success team.

Having a great relationship/ with a lab/becoming part of their “family” is an essential element in growing and maintaining a highly profitable business and this episode covers lots of basics as to why and how to get the best from them

In this episode, Luci and Dirk discuss:

  • The benefits of having a relationship with a photo lab
  • How to work with a great lab and grow your business
  • Color and composition when printing photos and how to adjust it to one’s own desire

Key Takeaways:

  • Wall portraits are the most profitable items
  • Stick to what is known to be most trustworthy in times where technology is changing and transitioning
  • Get familiar with a single lab that you know will provide you the best quality service, being partners and help each other to achieve the desired goal

“Partners, we like to be partners. We want to help each other and help them lift their photography to the best it can be” — Dirk Witt

Connect with Dirk Witt:

Facebook: https://www.facebook.com/MidSouthColorLabs

Website: https://www.midsouthcolor.com/

Email: info@midsouthcolor.com

LinkedIn: https://www.linkedin.com/in/dirk-witt-1529a07

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers

Website: http://www.lucidumascoaching.com

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

011 Marketing Luxury Photography and the 7 Dollar Donut

In this episode, Luci discusses:

  • How to sell a luxury product
  • Branding, marketing, and positioning a product
  • Why she happily purchased a seven dollar donut

Key Takeaways:

  • There will always be buyers who want to pay for the entire experience and service so make it an occasion when they purchase the product
  • Create an entirely new experience with packaging, service, style, and innovative customizations that attract customers
  • The seven dollar donut was successful because the company was able to create a niche
  • Branding in a niche and how it works.

“Discover who your ideal client is and market to them.” — Luci Dumas

Connect with Luci Dumas:

Facebook:   facebook.com/LuciDumasInsightTrainingForPhotographers


Website and free eBook at:  http://www.lucidumascoaching.com 
Email:   luci@lucidumas.com 
Show: The Profitable Photographer 
LinkedIn: linkedin.com/in/luci-dumas

010 Andrew Hellmich: Master Photographer, Podcaster, and Salesman

Andrew Hellmich has been a successful wedding and portrait photographer for over 20 years. He also has an amazing and popular podcast called Photobizx. Luci has been on his show a few times and he asks surprising questions that get his guests to share motivating and practical tips to help you grow your own business.

Today he and Luci discuss how to find and qualify new clients through Facebook advertising, how to find your perfect client, and how to not waste time or giveaway your services to people who won’t become clients.

In this episode, Luci and Andrew discuss:  

  • Learning from what other successful photographers have done, not just in their shooting style, but also their business acumen 
  • You have to create an experience for your clients, it’s not just about your photos 
  • Find your perfect client and offer them something of value to start to create a relationship 
  • Be transparent and don’t be afraid to scare people off, you don’t want every client 
  • If you hope to make a living with photography, you have to focus on the business, not just the art 
  • If you are offering a giveaway, make sure you are pre-qualifying them before offering your services 
  • With a Facebook ad- The headline and the photo are both equally important, they both need to stop your potential client from scrolling past 
  • Facebook Pixels are an amazing way to track and target potential clients 

“Success in business as a photographer is more about the business of marketing  than the photography, or being the photographer that stands out among the crowd in regards to having their own style.” —  Andrew Hellmich 

To get Andrew’s Facebook ad cheat sheet click the link here: photobizxcom/cheatsheet 

Connect with Andrew:    

Twitter:   @andrewhellmich 
Facebook:   https://www.facebook.com/photobizx 
Website:   https://photobizx.com/&nbsp
Email:   andrew@photobizx.com 
Instagram:  @andrew_hellmich 
YouTube: https://www.youtube.com/user/YourWeddingMadeEasy 

Connect with Luci Dumas:  

Twitter:   @lucidumas 
Facebook:   facebook.com/LuciDumasInsightTrainingForPhotographers 
Website:    http://www.lucidumascoaching.com 
Email:   luci@lucidumas.com 
LinkedIn: linkedin.com/in/luci-dumas 

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