Skip Cohen is President/Founder of Marketing Essentials International, a marketing consulting firm specializing in projects dedicated to education, primarily in photography. He’s been actively involved in the photographic industry his entire career and previously served as President of Rangefinder/WPPI and earlier, President of Hasselblad USA. Prior to Hasselblad, he was with Polaroid for 17 ½ years.
He founded SkipCohenUniversity.com in January 2013. The site is a resource center for aspiring and working professional photographers.
He’s a writer, educator, and consultant. He wrote for many years for Shutter Magazine, Resource Magazine, and Digital Industry Reporter, and co-hosts “Mind Your Own Business” with Chamira Young. He’s a regular speaker and workshop instructor at several key conventions every year and has business and marketing modules with both Creative Live and Lynda.com.
How business is going to be what you make it; it’s a self-fulfilling prophecy.
To be profitable, you need to learn the business, learn to sell, market, and network.
The two perspectives of getting noticed are within the industry and building your network, and the other is your community.
There’s incredible depth within the industry, so go to every possible conference, convention, or workshop as possible.
A great blog is about great content, and great content develops a community.
Relationship building is about getting your name, images, and branding known.
Build a strong reputation with clients, deliver on time, and keep your promises
“The photography industry has helped the world capture one memory after another and take an intangible moment and turn them into tangible photographs that they can hold and look at for a lifetime.” – Skip Cohen
The importance of giving back to your community and building a strong reputation.
Why sourcing the right talent and encouraging creativity and independent work, sustained a high-quality work product and employee loyalty.
How offering video as part of your services will increase the level of your business and enter the growing market demand with entrepreneurs and online influencers.
Entrepreneurs need to be the face of their brand, and they’re hiring photographers for professional headshots and photographs in a natural state for use in social media, websites, online marketing, and blogs.
“Proof” gives entrepreneurs and thought leaders the opportunity to perform on a live and virtual stage to talk about what they are passionate about and why they do what they do.
It’s essential to build your photography business by finding a way to align your core values with some kind give back component to the community. It’s the best way to give back to your community in a way that’s also beneficial to you and your business.
“The more we can lift each other as we climb, the better we are, give in the spirit of generosity and your heart will be free to reach and build the life you want to live.” — Stacey Lievens
Your host for The Profitable Photographer is Luci Dumas, an award-winning photographer at local and national competitions including the People’s Choice Award at the Del Mar Fair’s International Competition. She served as President of PPSDC and WICP and has been a professional photographer for over 36 years. Early in her career, she was a high-end wedding photographer and has transitioned to a high dollar child and family portrait specialty. Luci’s business coaching program empowers her students to grow their business, increase income, gain confidence, and knowledge as they share their experiences with the world. Join her weekly as shares her wisdom for building a successful photography career through her journey and interviews with industry experts.
“It takes nurturing and planning. It takes heart and commitment, education and imagination. It takes everything you have, your talents and your experience. It takes support and people to guide and believe in you. It takes grit and you can do it.” — Luci Dumas